Articles
We aim to take the mystery out of marketing with easy to understand articles including practical tips that you can apply directly to your business.
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Tips for generating consistent sales for your business
After the year that we’ve had, regardless of whether your business was positively or negatively affected by the pandemic and local lockdowns, sales are top of mind, always. “How can I get more consistent sales?” is the most common question we get asked by business...
The power of customer reviews
When deciding to make a purchase, whether it be for a product or service, people will go through what is called a “buyer journey”. The main stops on this journey are the same, no matter what the end product or service is. It is all about getting from ‘thinking about...
Things you can do right now to increase sales
It’s that time of year when we can see the finish line, and we start winding our brains down for Christmas. This year in particular, we’ve found that our energy and drive to finish the year strong is waning. It’s been a long…. tough… year for so many people in such a...
Top 5 Tips: To turn your customers into raving fans
Here are our Top 5 Tips for how to turn your customers into raving fans: 1. LOOK THROUGH THEIR EYES: Often as business owners, we get so caught up in running our business, that we don’t dedicate the time to step back and look at things from the outside in. What do...
Top 5 Tips: On setting profitable pricing for your product or service
Setting profitable pricing from the outset one of the fundamentals to business success. Knowing the difference between gross profit and net profit is essential to building a profitable business.Here are our Top 5 Tips for setting profitable pricing for your product...
Top 5 Tips: On where you should spend your marketing dollars
One of the most common questions we get asked is what should you spend your money on when it comes to marketing. It can be really confusing to know what is going to get the most bang for your buck when it comes to marketing your business. Here are our Top 5 Tips of...
Top 5 Tips: To get on top of your cash flow
Cash flow is king when it comes to business ownership. It's the least sexy part of running a business, but absolutely the most critical! Many failed businesses don't fail because of lack of profits - they fail due to mismanagement of their money, and not running out...
Top 5 Tips: To stay motivated before launching your business
Keeping motivation high when starting a new business can be tough. When we first start, we are filled with inspiration and an eagerness to get our business baby up and out into the world, but as we get further into it, our to-do lists grows and our light at the end of...
Top 5 Tips: To get you started in business
Starting a business from scratch can be scary. With so many moving parts, it can be overwhelming to know where to start, and hard to know what you’re capable of. But like any other skill, business ownership can be learned. And the key to success is KISS – Keep it...
From Hobby to Hustle: Taking your craft to market
If you’re creating products or delivering services as a hobby, it can be hard to know when and where to take it to the next level. We’ve put together our top tips for navigating the transition from a hobby to a hustle, to get you reaping rewards for your skills and...
How to know whether your business idea is a good one.
So you’ve had that a-ha moment, and you’ve got a business idea you’d like to put into action. Now, you want to know whether it’s a good concept to pursue or not. There are a few main points to consider when evaluating your business idea. 1. The Who, What, Why and How...
Employee vs Business Owner: Which one is right for you?
Many people have big dreams of becoming a business owner so that they don’t have to “work for someone else”. While owning a business can be an extremely rewarding journey, it’s important to realise that there are differences between being employed and owning a...