How To Strengthen And Grow Your Business
Knowledge is power. As a business owner you are wearing many hats and constantly learning to help your business grow. When it comes to investing in marketing you want to be sure that you are making the right investment. You may find yourself overwhelmed by the volume of choice and not sure how to act, or what to invest in. Your marketing plan should be a key driver of your business growth. At Business Marketing Hub we make the uncertain much clearer. We teach you how to take smart, considered and strategic steps forward with your business. We show you how to objectively analyse your business and give you the practical tools to implement your plan and reach your goals. We teach you the WHY and the HOW of core business pillars, marketing strategy and profitability, enabling you to strive forward strategically and sustainably, to achieve the growth you want.
At the end of this course, you will have learned:
Applications Now Open
We are now taking applications for Foundation Members. You will be among the first to experience Business Marketing Hub. In exchange for free access to the course, and lifetime access to the entire BMH platform, full of tools, templates and tutorials, we ask for your feedback, considerations and active involvement through the course, and then an honest review at the end. We think it is a pretty good deal – you get an amazing course for free, supported by a proven Business and Marketing whiz and we get to learn from you!
Course Outline
Module 1 : Review your business with objective eyes
- Where are your sales coming from?
- How profitable are your products/services really?
- Analysing your business’ strengths and weaknesses
- Examining threats and looking for opportunities
- Understanding cashflow and how to improve it
- How efficient are your existing resources?
- Putting it all together
Estimated time to complete: 8 hours
Module 2 : Extracting more profit from your existing business activity
- Dissecting your profitability for each product/service
- How to strategically identify areas to make your products/services more profitable
- Reviewing recurring expenses and plugging any leaks
- Creating an action plan
Estimated time to complete: 6 hours
Module 3 : Finding the gaps
- Setting your goals and working out where you want to go
- Organising and reviewing your situational analysis
- Identify the gaps between where you are now, and where you want to go.
Estimated time to complete: 6 hours
Module 4 : Finding new sales opportunities
- Explore your business and identify opportunities to reach new customers
- Identify any new products/services that will meet their needs
- Innovate for profit
- Setting up the infrastructure to be able to leverage these new opportunities
- Deciding which opportunities to run with, and which ones to shelve for now
Estimated time to complete: 11 hours
Module 5 : Developing a roadmap and launch plan
- Defining your target market
- Creating customer profiles that you can use to sense-check all decisions
- Developing your new product/service roadmap
- Choosing the right marketing channel
- Designing your customer buyer journey
- Putting it all together into a marketing plan
- Setting a realistic marketing budget
- Developing your tactical launch plan
Estimated time to complete: 18 hours
Module 6 : Setting yourself up for success
- Comparing your launch plan to your existing resources
- Know when to outsource and how to do it
- Hiring vs. Agency support
- Putting yourself last
Estimated time to complete: 3 hours
Module 7 : Launch and review
- Post-launch review
- Cash flow monitoring
- Marketing and Sales working together
Estimated time to complete: 3 hours
Frequently Asked Questions
How much time do I need to complete the course?
The course runs for 8 weeks. We suggest allowing approximately 7 hours per week. As you can see in the Course Outline, some weeks are less, some are more. Module 5 is split over two weeks (with a break for Christmas). We know how busy you are as a business owner. Dedicating time when you can really focus on the content will give you the best results and after all, the results are setting your business up for success – so it is worth it!
When does the course start?
We will be announcing dates in early 2021. Join the waitlist to be notified first. Spaces will be limited.
How is the course delivered?
The course is delivered via the Business Marketing Hub online learning portal. We use a variety of formats including written, video and work sheets. Each module has a learning component and a practical component where you apply your learnings to your business. We encourage you to use the Business Marketing Hub Facebook Group to ask Erin or your fellow BMH members questions.
Do I need to attend live classes?
Only if you want to.
All of the course materials will be available online to complete at a time (and pace) that suits you. There will be weekly live Q&A sessions in the Business Marketing Hub Facebook Group covering all of that week’s course topics.
Don’t worry if you can’t make it during the live session though – these will also be recorded and available for you to view later time that suits you.
How is this course different to others I have seen?
We teach you the WHY and the HOW. You will leave this course with an in-depth understanding of the marketing and business theory, and a practical, actionable plan for you to implement your new success strategy into your business.
Plus we are there for you every step of the way – if you have a question, Erin is available for you. We don’t want to just take enrolments and leave you hanging – we are here every step of the way to help you complete the course so that you can action your learnings in your business.
You will receive the kind of expertise and personalised support that Erin charges thousands of dollars for in her agency Impact Marketing. We know how vital ongoing support is for your success – which is why we offer it throughout this course.
What does each week look like?
Each week you will be emailed:
– Videos, handbooks & materials for that week’s learning
– Live Q&A on Facebook Group once per week for those who want to ask questions
– Quick quiz for the end of your learning (don’t worry this isn’t a marked quiz, it is for you to know how you went with understanding the content)
– All the tools and templates you need for your business
– Erin and her team just an email away for hands on support.
Let’s get started! Click here join the waitlist and be notified of start dates in the New Year
Erin Smart
Founder and Lead Instructor
Erin’s unique mix of big vision and creative flair, grounded by a strategic brain, allows her to break strategy down into practical execution, aligned with business goals. That is her super-power.
Erin brings a breadth of knowledge and commercial acumen that is rarely seen in marketing professionals.
Erin has 20 years’ experience developing and executing marketing and sales strategies for small, medium and large businesses, is an AMI Certified Practising Marketer, and holds a Masters of Business Administration (Marketing).
Essential Information
- You will complete the course over 8 weeks (there will be a break over Christmas/New Years)
- Weekly quiz to check your progress and understanding
- Mixture of video tutorials, online content, templates and work-sheets
- You will learn the theory, brainstorm how this applies to your business then get stuck-in to create the practical outcome
- You will need to dedicate approximately 7 hours a week – some weeks are a bit more, some are less. We know how busy you are as a business owner, so we make it as fun, engaging and valuable as possible!
- You can fit the course around your weekly commitments.
- Erin is on-hand for questions, support and advice.
- Access to the Business Marketing Hub Facebook community. Learn from the experiences of like-minded business owners.