Moving Your Business Online
Moving your business online or starting an online business can be overwhelming. There are so many options of website platforms, software to systemise, social media, email marketing, video….just to mention a few! You may find yourself overwhelmed by the volume of choice and not sure how to act, or what to invest in. At Business Marketing Hub we keep it simple. We teach you the WHY and the HOW, so you can be sure that you are making the right choices for YOUR business. We set you up with the tools and software you need to conquer your online business, and walk you through building your website. You will finish this course with your complete business website and a 12 month action plan to promote and grow your business.
At the end of this course, you will have learned:
Applications Now Open
We are now taking applications for Foundation Members. You will be among the first to experience Business Marketing Hub. In exchange for free access to the course, and lifetime access to the entire BMH platform, full of tools, templates and tutorials, we ask for your feedback, considerations and active involvement through the course, and then an honest review at the end. We think it is a pretty good deal – you get an amazing course for free, supported by a proven Business and Marketing whiz and we get to learn from you!
Course Outline
Module 1 : Deciding where to start
- Deciding what type of online presence is right for you.
- What’s the difference between a website and an instagram/facebook page, and how this will impact the longterm success of your business?
- What you’ll need to move your business online.
- How much will this cost?
Estimated time to complete: 1 hour
Module 2 : Using tools and software to get you set up online, quicker
- Tools and software are your friend
- Website vs Ebay, Amazon, Etsy or Facebook Shop
- Wix vs Squarespace vs WordPress
- Website builders for different industries
- Creating an action plan
- Know when to outsource and how to do it
- Putting yourself last
Estimated time to complete: 2 hours
Module 3 : Photography will make or break your business
- The importance of good photography
- How to take great photos from your home with your mobile camera
- Resources to make your life easier
Estimated time to complete: 2.5 hours
Module 4 : Using video to level up your customer experience
- Why video is important
- How to create great videos with your mobile camera
- Easy editing apps
- Creating videos to suit website and social
- How and where to publish your videos
Estimated time to complete: 4 hours
Module 5 : Putting it all together online
- How and where to buy a domain name
- Choosing your web host provider
- Step by step guide to setting up your social profiles
- Installing WordPress and Divi theme
- Writing powerful copy that resonates with your customers
- Connecting WooCommerce and creating an eCommerce store
- Creating a product listing on your website
- Deciding on and setting up PayPal and Afterpay
- Connecting your social platforms to your website
- Testing, then setting your website live!
Estimated time to complete: 16.5 hours
Module 6 : So your business is now online! Now what?
- The importance of promotion of your business
- Getting your business in front of your target customers
- Understanding what your customers want and giving it to them
- Developing a marketing plan
- Defining your target market
- Creating customer avatars
- Choosing the right marketing channel
- Designing your customer buyer journey
- Where does Email fit in
- Putting it all together into a marketing plan
- Setting a realistic marketing budget
- Developing your tactical launch plan
Estimated time to complete: 21 hours
Module 7 : Keeping things current
- Post-launch review
- Creating fresh content
- Maintaining your website
Estimated time to complete: 1 hour
Frequently Asked Questions
How much time do I need to complete the course?
The course runs for 8 weeks. We suggest allowing approximately 7 hours per week. As you can see in the Course Outline, some weeks are less, some are more. Module 6 is split over two weeks. We know how busy you are as a busy owner. Dedicating time when you can really focus on the content will give you the best results and after all, the results are setting your business up for success – so it is worth it!
When does the course start?
We will be announcing dates in early 2021. Join the waitlist to be notified first. Spaces will be limited.
How is the course delivered?
The course is delivered via the Business Marketing Hub online learning portal. We use a variety of formats including written, video and work sheets. Each module has a learning component and a practical component where you apply your learnings to your business. We encourage you to use the Business Marketing Hub Facebook Group to ask Erin or your fellow BMH members questions.
Do I need to attend live classes?
The course is available to complete at a time that suits you, it is completely flexible for your schedule. We will hold live webinars where you can ask Erin questions however these will also be recorded and available for you to view later at a convenient time.
How is this course different to others I have seen?
We teach you the WHY and the HOW. You will leave this course with an in-depth understanding of the marketing and business theory, and a practical, actionable plan for you to implement your new success strategy into your business.
Plus we are there for you every step of the way – if you have a question, Erin is available for you. We don’t want to just take enrolments and leave you hanging – we are here every step of the way to help you complete the course so that you can action your learnings in your business.
You will receive the kind of expertise and personalised support that Erin charges thousands of dollars for in her agency Impact Marketing. We know how vital ongoing support is for your success – which is why we offer it throughout this course.
What does each week look like?
Each week you will be emailed:
– Videos, handbooks & materials for that week’s learning
– Live Q&A on Facebook Group once per week for those who want to ask questions
– Quick quiz for the end of your learning (don’t worry this isn’t a marked quiz, it is for you to know how you went with understanding the content)
– All the tools and templates you need for your business
– Erin and her team just an email away for hands on support.
Let’s get started! Click here to join the waitlist and be notified of start dates in the New Year
Erin Smart
Founder and Lead Instructor
Erin’s unique mix of big vision and creative flair, grounded by a strategic brain, allows her to break strategy down into practical execution, aligned with business goals. That is her super-power.
Erin brings a breadth of knowledge and commercial acumen that is rarely seen in marketing professionals.
Erin has 20 years’ experience developing and executing marketing and sales strategies for small, medium and large businesses, is an AMI Certified Practising Marketer, and holds a Masters of Business Administration (Marketing).
Essential Information
- You will complete the course over 8 weeks (there will be a break over Christmas/New Years)
- Weekly quiz to check your progress and understanding
- Mixture of video tutorials, online content, templates and work-sheets
- You will learn the theory, brainstorm how this applies to your business then get stuck-in to create the practical outcome
- You will need to dedicate approximately 7 hours a week – some weeks are a bit more, some are less. We know how busy you are as a business owner, so we make it as fun, engaging and valuable as possible!
- You can fit the course around your weekly commitments.
- Erin is on-hand for questions, support and advice.
- Access to the Business Marketing Hub Facebook community. Learn from the experiences of like-minded business owners.