One of the most common questions we get asked is what should you spend your money on when it comes to marketing. It can be really confusing to know what is going to get the most bang for your buck when it comes to marketing your business.
Here are our Top 5 Tips of things to consider when deciding where to spend your marketing dollars:
1. WHO’S YOUR CUSTOMER?:
This is the most important question to start with before you spend any money on marketing your business. Do your research on who your customer is, what they like, what social platforms they hang out on, how they like to receive information etc. Go deep with your answers, so that you get an intimate understanding of how you should communicate with your target customer.
2. ON THEIR TURF:
Investing all of your time and money on creating a beautiful insta feed when your customer is a 70yo man is going to be useless. Dedicate your time and resources to areas where your customers frequent. Making candles? Consider investing in a nice market stall stand. Selling home insurance? Consider exhibiting at a Home Buyers Expo.
3. CALL THE PROFESSIONALS:
All the money in the world won’t make up for poorly designed marketing assets. When deciding on how to apportion your marketing budget, invest some money into engaging professionals to create your marketing collateral. They will produce high quality imagery, copy and design, that can be used consistently across different platforms, such as your website, your social platforms, and your email marketing.
4. SET CLEAR GOALS:
All marketing activity should have a goal and should be measured against that goal. Don’t market for marketing’s sake. If your goal for appearing at an expo is to generate sales leads, then make sure you have engaging, knowledgeable people on your stand, and diligently record the contact details of interested people you meet.
5. IT’S ALL IN THE FOLLOW UP:
The most important part of any marketing activity that generates sales leads is to follow up! Dedicate the time to follow up all leads and lay the foundations for building a solid relationship with them. It takes time to develop trust with customers, so don’t rush it.